In both the industrialized and the developing world, tourism is increasingly being seen as a potential source for\nrapid economic growth and prosperity, and as one of the development instruments of a region. This potential has\nbeen recognized by the Moroccan government, and is currently accountable for the second largest contribution to\nthe country�s GDP. In this paper, we provide an overview of international economic and sustainable standards to\ncollect data on a national, regional, and local level. In addition, we highlight the importance of tourism geography and\nrelated emerging trends to address the objectives for marketing and operational manag
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